Ranking the Roads
Ranking the Roads is an initiative of the Province of Zuid-Holland, to show the public what safety-ranking a certain road has and to take measures to lift the unsafe roads to a 'higher rank'. For the initial presentation Marsstar Design created a campaign style and used this to create mock-ups of what the 'Ranking the Roads' campaign could actually look like. As a result, we (Tappan Communication) won the pitch and the proposed style was used to roll out the campaign.
Mock-up of a 'Ranking the Road' toolkit.
Mock-up of a 'Ranking the Roads' exhibition stand.
Mock-up of a 'Ranking the Roads' exhibition stand.
Mock-up of an interactive map, showing the roads, their ranks and the measures taken to improve the ranking.
Mock-up of a 'Ranking the Roads' brochure.
Visualisation of a 'Ranked Road'.
Logo as used in the Ranking the Roads campaign.